Day by day…

Another year has come and gone.  And just as the years pass, so too pass the days and the minutes.  Our is an industry that counts on days, hours and minutes to make our deadlines.

An amazing sewing industry engineer, Jack Sullivan, told us that he always judges a sewing resource by the way they determine if they can accomplish all of the work required for a contract by the due date.  Jack said that a great contractor will load his factory by minutes (SAMs – Standard Allowed Minutes) or hours (SAH – Standard Allowed Hours) not by number of pieces to be sewn.

English: Turn of the century sewing in Detroit.

Image via Wikipedia

This technique helps to assure that the contractor can meet all deadlines.  This technique also shows that the contractor understands that each piece or garment requires a number of minutes to produce – and those minutes need to be available for the contractor to take your work.

We found a fun Duration Calculator on Google and although it is only counting by days (24 hours per day), we thought it would be a great way to start a new semester.

Duration calculation results

From and including: Tuesday, January 17, 2012
To and including: Monday, May 7, 2012

It is 112 days from the start date to the end date, end date included

Or 3 months, 21 days including the end date

Alternative time units

112 days can be converted to one of these units:

  • 9,676,800 seconds
  • 161,280 minutes
  • 2688 hours
  • 16 weeks

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Window Shopping

Have you done a web search on the great window displays being done this season?  Let’s take a quick look at the Bergdorf Goodman blog.  It is a good place to get started on the Holiday displays.

David Hoey did this great window for Fashion Week 2011.

Bergdorf Goodman window

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Update: we are so proud and happy …

Montage of languages. Prototype header for the...

A world of words

Yesterday, 12/8/11, the students of fashion collection design did an amazing job with their collection presentations.

Thanks for all of your hard work.

We will be posting links to all the new blogs created this semester.  But for the moment, let us start with Lady Mond.

 The blog links will be posted in the LinksList under the category Blogs of EPCC Fashion Students.  Let us know what you think.  Oh, and please be aware of the fact that the majority of our students speak English as a second language – Spanish is the first language of most of our students.  Others have Korean as a first language.  For example, we have just today said a sad farewell to our beloved J… who is headed off to Paris (and we dream that one day she will come back to us again.)  Her blog JY Design Workshop is great, too.

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New undies for Christmas

“Far infrared clothing and bedding products like undergarments, therapy gloves, joint braces, socks, sheets, and pillows incorporate specially designed infrared emitting fabrics to generate the infrared heat. Many of these products are enhanced with far infrared-emitting elements composed of oxides of zirconium, aluminum, zinc, titanium, and antimony. They have been undergoing thorough investigation for their ability to retain body heat and give off safe far infrared rays that penetrate into joints and tissues.”

A sample image for wikipedia:Lolicon

Image via Wikipedia

“Far Infrared Therapy (FIR) is a type of low energy therapy using light in the far infrared spectrum for the treatment of a health problem. FIR or infrared therapy uses the part of the sunlight spectrum whose wavelengths fall below the visible red light. The most beneficial lights are those whose wavelength is near this red light. FIR’s radiant heat can penetrate up to 3.5 inches beneath the skin.”

“Infrared therapy also stimulates the hypothalamus, which regulates the production of neuro-chemicals involved in sleep, mood, pain sensations, and blood pressure. Far infrared therapy has been shown to have positive effects in treating arthritis; muscle pain; shoulder and joint stiffness; venous disease; and immune insufficiency as it treats the whole body and not a specific symptom.”

 
 
Can we develop a line of undies, long johns, and bedding using FIR?
 

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How To Print A 3-D Object With Laser Sintering

Invented at UT Austin

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Where do you find creative inspiration?

Imagine Visiting a Textile Archive - this from the Burda Style blog, which is a wonderful source of information from trends to how-tos.

Or check out True Up

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Printsource

Here is a (very) partial list of the companies that regularly shop at Printsource:

3.1 Phillip Lim
ABC Carpet & Home
Abercrombie & Fitch
Accessory Exchange
Adrienne Vittadini
Aeropostale
Age Group
Alexander Julian, Inc.
Alfred Dunner
Alice & Trixie
Amscan
Ann Taylor
Anna Sui
Anne Cole
Anne Klein
Anthropologie
Athleta
Avirex
Avon Products
Babies ‘R Us
Banana Republic
Bardwil Industries
Bartson Fabrics
Bath & Body Works
Bed, Bath And Beyond
Belk Stores
Bergdorf Goodman
Berwick Offray
Betsey Johnson
Biederlack Of America
Bloomingdale’s
Bon Ton Stores
Boston Warehouse
Burma Bibas
Calvin Klein
Capelli New York
Capital Mercury
Carole Hochman
Carter’s
Casual Male
Chaps Ralph Lauren
Charlotte Russe
Charming Shoppes
Chico’s
Chilewich
Clinique
Coach
Coldwater Creek
Comfortex Window Fashions
Converse
Cowtan and Tout
Cranston Consumer Products
Croscill Home
Cuddledown
Cutter & Buck
Dana Buchman
Delia’s
Delta Galil
Depeche Mode
Designtex
Diane Von Furstenberg
Dillard’s
DKNY
Donna Karan Home
Dransfield and Ross
Duralee
East Wind Code
Echo Design
Eddie Bauer
Elie Tahari
Elizabeth Arden
Esprit
Excell Home Fashions
Fetco Home Décor
Fila U.S.A.
Fishman & Tobin
Franco Manufacturing
Fruit Of The Loom
Gap
Garan
Garnet Hill
Goeffrey Beene/Phillips Van Heusen
Gymboree
Hanes Brands
Hanover Direct
Home Shopping Network
Hudson’s Bay Company
Idea Nuova
In Mocean
Izod
J.Crew
JCPenney
JLA Home
Jones New York
Joseph Abboud
Juicy Couture
Kasper
Kate Spade
Kayser-Roth
Kenneth Cole Sportswear
Kensington Home Fashions
Kim Seybert
Kimberly-Clark
Kmart
Kohl’s
Komar
Koret
Kravet
L.L. Bean
Land’s End
Lane Bryant
Lauren Ralph Lauren
LeSportsac
Levi’s Strauss & Company
Li & Fung USA
Liz Claiborne
Lord & Taylor
Lucky Brand Jeans
Macy’s
Marc Jacobs
Mohawk
Nanette Lepore
Nat Nast
Natori
Nautica
New York & Company
Newport News
Nickelodeon
Nicole Miller
Nine West
Nordstrom
Now Designs
Old Navy
OshKosh B’gosh
Oxford Industries
Patagonia
Perry Ellis International
Polo
Pottery Barn
Putumayo
QVC
Ralph Lauren
Red Rooster Fabrics
Redcats USA
Restoration Hardware
Richloom Home Fashions
Royal Heritage
Ruff Hewn
Saks Fifth Avenue
Sara Lee Casualwear
Sears
Shopko
Spiegel
Sunham Home Fashions
Swimwear Anywhere
Tahari
Talbots
Target
The Children’s Place
The Disney Store
The Marmaxx Group
The North Face
TJX
Tommy Bahama
Tommy Hilfiger
Totes Isotoner
Town And Country Living
Two’s Company
Urban Outfitters
Valdese Weavers
Vera Wang
VF Jeanswear
Victor Innovatex
Victoria’s Secret
Vivienne Tam
Walmart
Walmart
Warnaco
West Elm
Westone
Westpoint Home
Woolrich
Wrangler
York Wallcoverings
Zutano

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Now Hear This if you are studying fashion collection design

Harrods Christmas lights 2008

Image via Wikipedia

“Although you don’t necessarily need accurate allocations for purposes of preparing your company’s financial statements, the odds are that at some point down the road those inaccurate allocations may result in poor pricing decisions, and that’s something you can’t afford to do in an increasingly competitive global market.” this quote is from the fabulous website, Accounting Coach on a page Manufacturing overhead.  There you can learn much.  For example, “For a product to be profitable, its selling price must be greater than the sum of the product cost (direct material, direct labor, and manufacturing overhead) plus the nonmanufacturing costs and expenses.”

So do the math!  And that requires knowing the selling price.  Enjoy.

Did you surf the competition?  How?  You find the store where you “hang” and research everything from price to fiber   content to country of origin.

 Harrod’s is great for that purpose, depending on your price point.  However, do remember that you can always scale anything and everything.  If the Harrod’s price, listed in the British pound, for a MOSCHINO CHEAP & CHIC Tuxedo Blouse is £365.00 – you can divide the £365.00 by a ratio or multiply by a percent and determine the price of a blouse that would sell, for example, at half or one-fourth of the price, or 123% of the price of the Moschino.

You determine that ratio or per cent based on your target market.  When you have researched your true target pricing, you are in a position to determine your costs and overhead.

So shop a store of your choice today.

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Retailing study terms

If you would like to check out a file that we saved on www.dropbox.com so you can start to learn this vocabulary, click here http://dl.dropbox.com/u/49729379/FEX.SG.docx

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Fashion Votaries

There is a publishing house that reproduces old and out of print books.  Kessinger.net has a search bar so you can search any topic.  When we entered Fashion, we were linked to this list where the books are sold on Amazon.  Here is a short list of examples.

Fashion And Its Votaries V1 (1848) by Mrs. Maberly

The Sketch Book Of Fashion V1: The Second Marriage, My Place In The Country, The Pavilion (1833) by Catherine Grace Frances Gore

The Temple Of Fashion: A Poem, In Five Parts (1781) by Samuel Johnson

The Ladies’ Cabinet Of Fashion,

Samuel Johnson leaving Lord Chesterfield's

Image via Wikipedia

Music, And Romance V8 (1840) by Margaret De Courcy and Beatrice De Courcy

These next books have a “look inside” feature.  You can read several pages of these books.

The Bath Road: History, Fashion, And Frivolity On An Old Highway (1899) by Charles George Harper

Anne Seymour Damer: A Woman Of Art And Fashion, 1748-1828 (1908) by Percy Noble

A History Of English Dress Or Fashions Past And Present by Francis Edwards was one of our favorites.

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Monkey Has Left The Building by Renée Schuls-Jacobson

About: My name is Renée Schuls-Jacobson. A teacher for 20 years, I love being in the classroom, find my students endlessly fascinating, and believe the most important thing we can do is teach folks to read critically and write masterfully.

The mother to a busy middle school-aged son, these days I find myself scribbling ideas for blogs on napkins and scraps of paper.

My family and my students keep me humble and serve to remind me that, even on a good day, I’m still a total twit.”

In the post, Monkey Has Left The Building we learn about a 12 year old boy.  Let’s call him “Tech Support”.  Add him to your list of customers.  He is definitely one of ours.  Enjoy the post.  Live and learn.

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Retail Clothing Store Business Plan from the Encyclopedia of Business

business plan

Image via Wikipedia

BUSINESS PLAN  for BOSTON RAGS CLOTHING STORE - including the Executive Summary and business objectives, their mission, keys to success, company summary, ownership, a start-up summary, and start-up plan with expenses and start-up funds.  The company location and facilities are discussed as well as business operations.  The plan describes the types of products to be sold in the retail store and breaks down the types of inventory to be carried.  The market analysis summary includes information on the market segmentation and the target market and program strategies.  Advertising and promotional strategies are outlined and there is an industry analysis and trends report.  The stores competition is mentioned and customers buying patterns are presented.  This gets us about half way through the business plan.  Click on the link above to read and learn.

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You may find inspiration anywhere

Read, think, learn and live.

MetropolisMag.com

One article for example: Steve Jobs’ Lasting Lessons

Real Food Challenge

bustler

Belissima Couture Fashionsthe most beautiful clothes for the most beautiful dolls.  This is a spot that shows you  how to use your WordPress blog to show the world what you create.

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Repeat this!

 For example – this iadorestella print . . .

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This is going to get Ugly!

Sometimes a post comes along that relates to nearly every aspect of what we do in the industry.  This may be that post.  Let’s see.

How do you design, market and sell ugly?  We look through the eyes of fashion history to realize that aesthetics rule.  If we find something ugly to be beautiful….BINGO….it is beautiful.

Icebat: 12" Uglydoll, 7" Little Ugly...

Image via Wikipedia

 Through the eyes of design and production, Ugly Dolls are simple to design and sew, easily made to be durable, washable, and huggable.  Through the eyes of costing, materials management, and sustainability, ugly dolls made with random components (parts and pieces) allowed their makers to utilize the textiles down to the smallest parts.  Industry loves efficiency.

Gift Shop Mag shows a display of Ugly dolls - notice how they are fenced in and all facing the customer "since it is their faces that attract customers the most".

Through the eyes of marketing and retailing, Ugly Dolls appeal to their own target audience.  Some people just love them.  Not everyone… but enough somebodies to make it worthwhile and profitable to keep sewing ugly, ugly dolls.

UglyDoll shirt Rasta Love

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Steve Jobs has changed one man’s tiny daughter’s OS

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A short notice of reading

location of South Korea

Image via Wikipedia

What is needed?

  1. The words used to search with a search engine;  (unless you clicked a link from this website)
  2. the URL of the website;
  3. the name of the website;
  4.  a few word choices (anything that catches your eye or means something to you) copied directly from the website.
  5. That’s it…. Drop all of the above into a Word document and attach that to an email.  Done.

Example:

FTA + South Korea + textile

http://www.textileworld.com/Articles/2011/July/Senate_House_Committees_Approve_FTAs.html

Website = Textile World

Senate Finance Committee and the House Ways and Means Committee — free trade agreements (FTAs) – congressional approval – seen by some as instruments to increase U.S. export trade – flawed trade agreement – further expand trade opportunities

That is all that is required.  If you want to copy a bit more of the article please feel free to do so.  We do below because the FTA with South Korea was brought up in class by Mrs. Miller and discussed briefly on 10/13/11.  We wanted to add more quotes from a July 2011 article on Textile World.

The National Council of Textile Organizations (NCTO) has been quite vocal in its opposition to KORUS, charging that rather than creating jobs in the textile and apparel industry, that FTA will destroy jobs — as many as 40,000 jobs directly and indirectly tied to textiles and apparel, but also 159,000 jobs overall — because U.S. and Korean textile products are not treated equally under the agreement and the removal of certain textile enforcement measures will enable significant illegal transshipments of Chinese-made goods.

“Our industry is one of the few that has continued to add jobs over the last year. The Korea FTA puts these jobs and future jobs in serious jeopardy,” he said, referring to the 2,500 direct and 7,500 indirect jobs created in the sector in the last year.

U.S. retailers and importers have a slightly different viewpoint.  Both the National Retail Federation (NRF) and the American Apparel & Footwear Association issued statements supporting all three FTAs.

“The U.S. apparel and footwear industry is able to maintain its competitive edge in the global marketplace when we reduce barriers to trade,” said AAFA President and CEO Kevin M. Burke.

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WHAT’S NEW AT O ECOTEXTILES

Polyester and our health

“The textile industry is the #1 industrial polluter of water in the world.” 

“What are residual chemicals in the fabrics doing to you and the planet?”

“Chemicals which remain in the fabric are absorbed by our bodies.”  “Chemicals used routinely in textile processing – and found in the fabrics we live with – include those that bioaccumulate, persist in our environment and contribute to a host of human diseases.”

“The fabrics we bring into our homes contain chemicals which are outlawed in other products.”

“Many fabrics sold in the USA are outlawed in China, Japan and the EU – because of the chemicals found in the fabrics.”

Why choose an organic fabric?

O Ecotextiles – “Patty and Leigh Anne founded this company to make the whole world safer while making our personal environments more beautiful.”

“After forming O Ecotextiles in 2004, they began a world-wide search for manufacturing partners interested in a cradle-to-cradle process of creating no-impact, perfectly safe, incredibly luxurious fabrics.”

See some of these fabrics at Green Home Resource Center.

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Recycling Energy While You Sleep

Collage of varius Gray's muscle pictures by Mi...

Image via Wikipedia

When we mention that textiles and textile science is an amazing field that continues to expand the boundaries of creativity, we realize that most people do not keep up with textile innovations.  If you would like to stay better informed on this remarkable topic, remember to visit Textile World.

On our latest trip to Textile World we learned about textiles in sleep products that help your body to regenerate while it sleeps.

Ironman® home textile products marketed by T3 Recovery Products™ and manufactured by Novo Textiles Co. feature Hologenix’s Celliant® regenerative healing technology.”

You can read the short article,  Recycling Energy While You Sleep, by Janet Bealer Rodie, Managing Editor of Textile World.  Here are a few extraordinary quotes to whet your appetite.

Hologenix has conducted a number of clinical trials to establish the science behind it beyond a reasonable doubt, said Seth Casden, the company’s CEO.”   ”The body gives off light, emitting about 100 watts of energy at any given time. Minerals embedded in a fiber or yarn can capture that energy and reflect it back to the body. We’ve proven that Celliant can increase blood flow and oxygen levels in muscle tissue, which helps with recovery, performance and overall health.”

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Top ten highest paid American CEOs

The Christian Science Monitor noted today the “Top ten highest paid American CEOs“.

On the list at “$43 million: Ralph Lauren, designer, chairman, and CEO of Polo Ralph Lauren, [shown in a photograph on CSM] acknowledges audience applause after the spring 2012 Ralph Lauren Collection was modeled during Fashion Week in New York on Sept. 15. Mr. Lauren went to Baruch College for business, but dropped out and worked for Brooks Brothers as a salesman. He started a necktie company in 1967 and parlayed that success into his famous Polo clothing brand.”

We love seeing a fashion designer/manufacturer/retailer on the list.

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QR codes

A giant QR Code linking to a website, to be re...

Image via Wikipedia

Wikipedia came to our rescue for the exact meaning of the QR in QR code, quick response.  We had to laugh that we did not guess that since we have been teaching quick response for decades.  Well, let’s just say we were dazzled by all the little squares we are seeing popping up on everything from pizza advertising postcards to advertisements in magazines.  Now, that we are so smart, can someone lend us a smart phone?

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B…I…N…G…O

 

Or select your own Bingo card.

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Random thoughts and distractions…

Duftite, Calcite :: Locality: Tsumeb Mine (Tsu...

Image via Wikipedia

To get started on your blog, you might want to visit Learn WordPress, Master the Basics and Beyond.   You could also click on Enabling Distraction Free Writing

If you work at it, your blog could be a gem.

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To theme or not to theme…

Does a collection theme build store buyer and customer loyalty?

If you answer yes, find a way to theme these various concepts for our boys line: Science Fiction, the Arctic, Cartoons, and ……..  (you come up with the fourth group.)

If your answer is no and you are not developing a theme for your collection of the season, be certain the various groups still “hang well” together.  This helps the store buyer to visualize how your line will display on the selling floor.  It helps the customer by making it more clear how the individual pieces of the various groups may be coordinated to enhance wardrobe choices.

If you are serving the dress or evening dress classification, you do not have the problem of making jackets work with skirts and tops.  However, you still have to consider the look of the selling floor to determine if your collection will have the cohesive feel that both store buyers and the ultimate customer prefer.

Let us look at Fitriani to see how groups are differentiated and themes are developed even in dresses.  At the time of this post, Fitriani is showing four groups.  This company actually names each dress.  The group that is inspired by flowers contains dress names such as Petal, Bloom, Infinity Rose, Fleur de Lotus, White Crocus, and Rosa.  The company says of White Crocus, “A sculptural piece with embroidered tassels and a fitted raglan sleeve, all in a fresh double-faced organza.”

Fitriani White Lotus, 2011

In another group, one dress is named Solange.  That led us to look at Solange to see if “her style” influenced the dress or the group.

Fitriani's Solange

Read Fritiani’s information page to learn more about the company and to see why they are able to offer garments with this level of “make”.

Fitriani's Solange closeup

We could take off discussing the pleating for fit and interest on this dress, but we need to keep focused on the topic, Theme.

So, let’s get back to the theme of the day.  Make these fit.  Sci Fi

Alex Schomburg sci fi cover 1955

The Arctic – inspired by the blog, Arctic Dream.  The author of the blog describes, “Our Family’s One-Year Adventure Living on an Arctic Island”.  Click the link and find inspirations for this group.

Rødøyløva - Rødøy Lion
Let’s put this into a color palette generator and see what becomes of these lovely colors.  They could be perfect for our Spring boys line.
 
And perhaps, Marcus, who just celebrated his 6th birthday while living in the Artic, can be our “poster boy muse”.  Design the line around his needs.  (Aside:  Happy Birthday, Marcus!!)
 
 
We will deal with the cartoons later.  Remember, you are going to add a fourth group.  Keep thinking of our overall theme – how can we connect these disparate concepts?

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Edgar replies to Eddie on the Balenciaga cut…

Hi Trish,

Edgar Mendoza mentioned you in a comment.

Edgar wrote: “I don’t mean to butt in… I know you asked Trish Winstead, but from what I can see, it looks like it has darts that are somehow creating the sleeve as well as creating room for the bust, as well as a dart coming from the collar, the waist looks like a double ended tuck darts. The side seam looks like it was removed and replaced with a curved side panel. I think they did all of those darts so that they could do each side of the dress out of one solid piece while keeping the dart excess to a minimum… I also noticed the back has a yoked shoulder. Wow, I also just noticed that the seam going down the center front isn’t an actual seam, it’s a dart to add fullness to the skirt of the dress! Did that help you out any Eddie Martinez? Would you agree with me Trish?”

Trish’s reply will be added later.  But the short story is YES, Trish agrees.  She just quickly adds that all dart excess will be removed and seam allowances added.

We need pictures from Eddie to follow.

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KEY WORD SEARCH

A wordsearch

Image via Wikipedia

Remember web bots read web content not just metatags

 1.      Searching for information on the computer can be much faster than searching in books and magazines, however, computer searching can also lead to many things that are meaningless to you.  It takes a great deal of time to “surf the web”.

 When you use a search engine and you are trying to narrow your search use “quotation marks” around the key words.

 2.      Keyword searching with very general words will lead to too many sources to search:  apparel, clothing, fashion, clothes, dress, costume

 Getting more precise in your key word search will help:

EXAMPLE — apparel “what”

apparel trends, apparel production, apparel manufacturers, apparel imports, apparel designers, apparel prices, etc.

EXAMPLE — fashion “what”

fashion forecasts, fashion fabrics, fashion designers, etc.

 3.      Searching for an exact name is usually simple if you have the correct name.  EXAMPLE – Tommy Hilfiger should lead to a number of sites that relate to these products.

 However, you may still need to “weed” the information and the sites to find data that is meaningful to you.

 4.      Finding an industry association is often a great place to get started on a search since an association is not in direct competition with other vendors and may have a series of links for your use.

 5.      Keeping track of useful information is critical.  Keep a URL list of sites visited (keep a WORD document on your USB device called URLs).  You may not be able to find the same site by conducting the exact search in the future because search engines are updated constantly and not all sites will appear the same way in your next search.  Of course, you can save websites under Favorites, but never count on a computer, it could crash so keep a list of favorite sites.

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Soft wired for empathy.

em·pa·thy – [em-puh-thee] –noun

the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another – from dictionary.com
 
“Bestselling author, political adviser and social and ethical prophet Jeremy Rifkin investigates the evolution of empathy and the profound ways that it has shaped our development and our society.”
 

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Look at this…

King Tut Ankh Amun Golden Mask

Image via Wikipedia

200” is the sixth episode of the science fiction television series Stargate SG-1‘s tenth season, and the two-hundredth episode of the series overall. In contrast to the more serious nature of the season’s story arc, “200″ is a light-hearted parody of Stargate SG-1, other sci-fi shows, and popular culture such as The Wizard of Oz“  Wikipedia

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Half the horizon’s gone, skyline of numbers … Metric

Metric - Old World Underground / Where Are You Now

Image by rhodes via Flickr

Working the numbers has never been easier or harder.  Demographics, psychographics, market segments and more can make your head spin.  Calculating success potential is still a chore for the well prepared.  We had to take a break and listen to Metric’s Calculation Theme from  Old World Underground, Where Are You Now? and reread the lyrics.  And we think they make sense.

Researching and learning about your customer may be the most important job you ever complete.  If you do these two things successfully and follow-up with the right product, at the right time, in the right place, in the right quantities, at the right price, you might just make a success of yourself.

You can get a start on the demographic, psychographic highway with a few clicks and a ton of hours.  Start by visiting Wikipedia to read about the topic in short.  “Demographics are the statistical characteristics of a population.”  Make sure you read far enough to learn about cohorts. “A generational cohort has been defined as “the group of individuals (within some population definition) who experience the same event within the same time interval“.[1]

 Make a quick stop on the page about psychograhics.

Move on to reading about the Claritas Prizm (at Wikipedia since we are still in the learning stage here!)  Prizm breaks us into sixty-six segments from 01 Upper Crust to 66 Low-Rise Living.  Although reading this list makes some of us “wish we were farmers”, we plough on.

Prizm was acquired by Nielsen.  You have heard of them … TV ratings.  The Silent Selling, Fourth Edition, textbook suggests visiting Prizm at claritas.com but that takes you to the main Nielsen site.  We recommend you read about Prizm on Wikipedia where you can find more in-depth details.  Then head over to Nielsen MyBestSegments where you can learn more about Prizm and take a brief interactive tutorial.  This site may also introduce you to B2B.

Finally (for this trip) visit the Prizm site by Nielsen to see their SiteReports.  The actual reports must be purchased, however, you can learn much by reading the pages such as the About page.

For example, in an effort to encourage you to purchase a report, you are tempted by the benefits of buying such demographic insight.

Benefits

  • Build informed target marketing strategies with access to a comprehensive selection of demographic data
  • Keep pace with the demographic changes that impact your market

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Ahhhhhhhh…..back to school…..

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HSN and The Apparel Strategist

Image representing iPhone as depicted in Crunc...

Image via CrunchBase

We wanted to share information about The Apparel Strategist.  This fabulous website has tons of free information even though you can subscribe for even more info.  You should visit them often.

When we were browsing around, we found this article on HSN (Home Shopping Network) and wanted to share it with you since we use HSN.com for many of our studies.

One quote from The Apparel Strategist article said, “In addition to inventing television shopping in the early eighties, HSN is the industry leader in technological innovation, having developed services such as Shop by Remote (which allows registered members to click on the TV screen with their remote control to order a product) and HSN on Demand, channels specializing in particular product categories such as Beauty. It has developed tremendous synergy between the web site and television platform. HSN.com is one of the top-ten trafficked e-commerce sites in the world, with over a quarter million unique visitors each day. Online versions of special events or programs are shown on the website for a limited time following their broadcast on TV, and now 30% of sales come from the web. Also on the site are thousands of video demonstrations of products available for sale. HSN was even the first to develop an iPhone app.” and “With top designers and celebrity television hosts romancing products like Lancome moisture cream and Badgley Mischka ready-to-wear, and selling tons of it in the process, the company has shed a lot of its downmarket image and become a go-to distribution channel for brands wanting to tell a story. ”

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Life isn’t about finding yourself. Life is about creating yourself. – George Bernard Shaw

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Magda does it for coins.

Magda sent us a link to her latest artistic efforts.  She has been selling her items on CafePress, Spoonflower, and now Etsy under

La Tiendita de Magda

.  Since we love her artwork, we wanted to share some links.

Golden Strings

And… Rose…

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WordPress.tv and bobwp.com … or… how to blog with a purpose

WordPress.com

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Since blogging is work and work is fun, blogging is fun.  And blogging is work.  So work smart.  Check out the many, many resources for training and answers on the creation, development, and maintenance of your wordpress. com website.

When Fashionnation1on1 first started in January of 2008, we found WordPress to be the finest provider of blogging services.

We started blogs with various blog site providers to compare features and benefits.  WordPress was the clear choice for many reasons, even when the other providers offered so very much.

WordPress teaches.  There is enough “from simple to world class blog development” teaching at WordPress to keep you learning for years to come.  Just look at bottom of the main page of WordPress to get started.

On WordPress.com

In the support area, you will find teaching pages on the very first steps of creating a blog.  Choose the look of your blog on the Theme Showcase page, but don’t worry because you can change the look or theme of your blog with the click of a mouse, as often as you like.  The Post vs. Page page helps you get started on the right foot.

That is simply the beginning.  Move to the second column on the WordPress main page to find such amazing free tools as WordPress.org and WordPress.tv and World Camp… what more could one ask?  How about the How-To section?  That is a must see location.  And does WordPress have a blog?  What do you think?

Could one still ask for more?  Well, there is a fellow, Bob Dunn, who says, “I’m Bob Dunn. I have a passion for helping solopreneurs, small biz owners and corporate staffs learn the skills to take control of their WordPress websites and blogs. Although it’s not rocket science, WordPress does have a learning curve, But once you get the hang of it, you can use all of its tools without understanding coding. And there lies the beauty of WordPress. All you need to know is where to find the tools and how to use them.”  Bob provides free instruction because he loves people to learn.  His site bobwp.com is fantastic.  Bob also teaches and coaches for WordPress.

On WordPress.tv, under WorldCampTV, watch this 45 minute training video entitled,

Bob Dunn How to Attract More Readers with a User-friendly WordPress Site.

Bob talks about the aboutAbout is about you.  People want to know about you.  What they want to know about you is the part of you that appeals to …or draws out… or feeds what it is about them that makes them find your website in the first place.

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3D printing and the future of things…

Several of our Facebook friends posted this video and we had to see it, then share it with you.  Seriously, this has to have future ramifications for the apparel industry.  It oddly reminds us of the Issey Miyake knitted dresses on a spool.

National Geographic Known Universe S03E06 Print Tools – watch this amazing five minute video on YouTube, just click here.

And just in case you think these printers will be too expensive to move forward to change our world of things… check out this two minute video advertisement for your own uPrint!!

We have to add one hilarious comment by ZZedmonds on YouTube.  “Watch HP buy the patent on it. The printers will be cheap but the ink cartridges will be 4.2 million each!”

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Encender un fuego en su vida!

So many words to keep track of!.

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Light a fire in your life!  Words make the person whole.  So “get more words”!!  One fun place to “play” is VocabTest.  You can learn definitions, practice vocabulary in sentences, use synonyms, and even create your own vocabulary test!

Visit dictionary.com to learn more words or to hear words spoken to develop your pronunciation.  You can also translate your words into various languages.   Just play with joy. Aprender algo nuevo cada día (learn something new everyday.)  Make your words as fantastic as your fashions (Faire vos mots aussi fantastique que votre mode!)  Or just ask crazy questions…… Wo ist das Eddie? (Where is that Eddie?)  LOL, have a great day.

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To knit or not to knit…

Julia Hopson of Knit Wits, Penzance, Cornwall ...

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Or should that read…. To knit or knot to knit?

But on a more serious note:  knits are here to stay.  Knits have been with humankind from the beginning.  We all love them.  Knits lend both comfort and style to our fashion choices.

On an even more serious note: knits require specialized knowledge and skills on our part.  Get educated.  Be prepared.

Knitting Industry’s website sports the slogan, “Keeping you in the loop!”  Isn’t that fabulous.  We love a sense of humour in the quest for knowledge and profitability.

Knitting Industry About says, “Welcome to Knitting Industry, the leading free access online news and technical resource for the global knitting industry, written and published by knitting industry professionals. [The creator} founded the site in 2008 after having spent more than thirty years in textile manufacturing, sales and marketing of knitting machinery, knitted textiles research and development and textiles journalism."

"Knitting Industry brings you news under the following news categories:  Design & Trends, Industry Talk, Fibres & Yarns, Flat Knitting, Circular Knitting, Hosiery & Seamless, Warp Knitting & Crochet, Dyeing & Finishing, Technical Textiles, Innovation, Education & Training and Exhibition News."

The website is amazing and full of helpful information and links.  We love the "Comprehensive searchable guide to machinery and equipment with full technical specification for every entry."  Knitting Industry is a professional site and a great source of information.

If you are looking for sources of knits, look in the LinksList under TEXTILES.  Nick of Time looks like a great place to get started.

You may want to make one final stop at Cotton USA Sourcing Program.  Their site says, "The purpose of the COTTON USA Sourcing Program is to facilitate business relationships and information between the U.S. cotton textile industry and garment manufacturing companies throughout the Western Hemisphere. Through our offices in San Jose, Costa Rica, Bogotá, Colombia, and in Washington, D.C., the COTTON USA Sourcing Program is the most comprehensive information source for increased business in the Western Hemisphere cotton textile and apparel supply chain."

The knitting industry, as always, offers so much.

Stocking Frame

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Alexander McQueen: Savage Beauty exhibition at the MET

Andrew Bolton narrates this eight minutes of perfection.

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Don’t label me, bro!

If you find yourself in need of a small quantity of woven labels, you may find any number of manufacturers willing to accommodate you.  In the past, woven labels were geared toward very large quantities if you wanted a custom label at a reasonable price.

Today even small companies can afford woven labels.  We found one label manufacturer by browsing Etsy.  The company, FancyWeaver, has both an Etsy store and a proprietary website.  On their website we were able to find quantities of letter only, woven labels as low as 200 units for $45, shipping from Hong Kong included.  That divides out to less than $.23 per label.  The same small quantity can be ordered with a logo and lettering for $.30 each.  Higher quantities bring prices as low as $.10 per label.  Fantastic!

You can even send the company the Pantone numbers for the colors of thread to be used on your labels for a truly branded product.

The same company also offers stock woven size labels – in black, white and a few other colors.  These quantities can be as low as 50 pieces, with just 10 labels per size.  You can order 1000 pieces with a minimal price break.

The company’s website also offers Care Labels.  All of these labels are required by law, further, by law they must be sewn into certain locations for each garment type.

Before you make any purchases, make sure that you have studied the legal requirements for product labeling!  Check out sites such as The Bureau of Consumer Protection to find such information as: Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts and if you are in need of an introduction to the topic of labels, read What is a Clothing Label? at ApparelSearch.

And while you are shopping, you might want to load up on some hang tags.  You can submit your artwork in many formats and the hang tags look like a good quality.  The price run favors higher quantities with 100 pieces costing $.35 each and 1000 pieces costing less than $.10 each.

So, look into making your product look great with a hang tag and woven labels.

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Ready for the red, white, and blue…

The University of North Texas offers the UNT Digital Library’s Texas Fashion Collection for everyone’s use.  Click Explore this Collection and you can browse the fashion collection and search by decade.  When you land on a photo you can enlarge it twice by clicking on the image two times.  You will get a grand size of the image so you can study it in detail.

[Side note:  You can also click Explore All Collections and find a wealth of wonderful things including miniature book news, fabulous music history information, and more.]

Each garment or accessory in the Texas Fashion Collection has information about the item and the designer.  The description of the dress below says, “Dress of oyster white linen. The daytime dress is designed as a “Sailor Dress”, with a straight silhouette and short sleeves. It has a blue “sailor collar” trimmed with two bands of white linen. The sleeves are likewise edged in a wide blue band with two white linen stripes. There is a red silk faille tie. The street-length skirt has two patch pockets at front. Zipper closure at left side. The dress is unlined, and has inner waistband of oyster grosgrain ribbon with hook-and-eye closure. Designer’s label sewn inside skirt at left side: “Traina-Norell / New York”. The dress has an accompanying narrow navy blue leather belt.”

Norman Norell

  Also check this link to the UNT Library Resources in support of the Texas Fashion Collection or visit the exhibitions at the 3rd Floor Gallery at the University Union.

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Write on!

Whether you write for your blog, the latest issue of Vanity Fair, or simply wish you were a writer, you may want to read these

7 Habits of Serious Writers

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Ahhhh, to read French….

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El atelier y la tienda original de Christian Dior situada en la Avenue Montaigne

Read all about it….

 

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Aloha!

神奈川沖浪裏 Kanagawa oki nami ura ("The Great ...

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“Aloha Rag’s owner Tatsugo Yoda debuted his house label for the Pre-Fall 2010 season after proving he has a discerning eye for fashion through his experience as a buyer over the past 25 years. The inaugural collection designed and produced by Yoda is inspired by his travels to fashion cities throughout the world-including New York, France, Italy and Japan-while integrating his own style and artistry. The classic yet edgy and modern collection is a take on nostalgic Americana basics as well as reinterpretations of military wear that is timeless and can be easily incorporated into any style. The finished pieces depict Yoda’s ideal silhouette and his meticulous attention to detail is evident in each piece, from his choice of fabric, to zippers and buttons, even down to the color of the thread. The Aloha Rag Collection will continue to evolve along with Yoda and Aloha Rag to provide quality classics to customers worldwide.”

Yoda has an interesting business model.  As a buyer, Yoda still offers the designs of many other famous and well-know designers at the Aloha Rag website.  After nearly twenty years of running Aloha Rag (the store) Yoda launched his own line.  Thus, Aloha Rag is both the name of the store, the website and the design label.

Spec flat of Aloha Rag denim men’s pant
On the Aloha Rag site, you can not only study a short history of the more than 50 designers represented on the site, but you can also see their design offerings, sort the site by apparel category, and see Mr. Yoda Suggests.  But perhaps one of the best observing you can do on the site is to check the garment measurements for each item…. very useful.
 

We are strong believers in learning from the doers.  Those who have spent over twenty-five years successfully discerning the wants and needs of customers gets our vote for a “learning leader”.  Go to the site, look at the collections included, do some number crunching… tops to bottoms, dresses to separates, price ranges on categories.

For any of our readers who are not inclined to click the tiny About Us at the very bottom of the home page, “Aloha Rag opened in 1991 as a small boutique located on Oahu—an island in the middle of the Pacific—within the Hawaiian islands. Aloha Rag’s flagship boutique on Kapiolani Boulevard opened its doors in 1997 after moving from its original 400 square foot location in Waikiki. The new location focused on hard to obtain luxury brands as well as young, up and coming designers with a unique vision. As Aloha Rag grew, so did its list of avant-garde designers which today include the likes of Balmain, Lanvin, Balenciaga, Martin Margiela, Thomas Wylde, and Alexander Wang.”

“The opening of Aloha Rag’s New York location in 2008 marked the company’s first move to the continental United States. With a street level space in a new high-end residential building, Aloha Rag is set to spread the “Aloha” to new clients on the Eastcoast with a selection of hand-picked designer brands from Japan, the UK and other international markets.”

“And do they have a blog?” you ask…. what do you think?  Aloha Rag Blog

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Please click the link below…

Paper Dreams…  The magnificent work of Isabelle de Borchgrave

After enjoying the link above, do a web search to read about this incredible work.  We have blogged about it in the past.  The exhibition is time specific but many of the websites will endure.  We are taking you through the Koukilitas blog site.

Isabelle de Borchgrave

Paper Dresses at Threads

From there, you are on your own.

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Summer breeze makes you feel fine…

About.com

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For all of our distant and summering students, we miss you.  Keep up the great work and you will see your efforts reap rewards.

If you were to employ any ten of the fifty ideas in this about.com list of 50 Marketing Ideas, you will greatly expand awareness of your product and brand.  The title does mention Retail, but remember, we are all retailers in the end.  No matter how distant on the supply chain, the final customer belongs to all of us.

Also in this era of connectivity, we all need a presence in the social and business community.  Make a plan to institute five of the 50 Marketing Ideas by the end of the summer.  Pick from the list as you determine how much can be accomplished in the little time you have this summer… or is that simmer… versus the full rolling boil of a regular semester filled with many courses, jobs, family, and life itself.

You who have graduated, make sure you dedicate enough time to your future plans.  We know how hard it is to juggle a full-time job.  We each have one!  Make the time to live the plan.  Walk the walk… and ps…. wear something you designed!

Aloha and see you soon.

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Maryam Moma

YamerraStore.com

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Yucky and a great big Zero…

Oscar the Grouch

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Both zero waste and size zero are getting our attention today.  Oscar the Grouch was so right.

ZeroWaste… one day in the future.  H&M turns Lanvin “Waste” into new collection.  Thanks, Eddie.

Size Zero – comments on sizing changes as they differ around the world is commented on in this short post… click here.

 

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We promised a review of collar draping….

If you would like to review the post that relates to draping collars, please click the following link:

Mad-mad collars

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Transformational Reconstruction

Now that you have some time on your hands, you may want to watch these great draping and sewing videos by Shingo Sato.  There are 31 individual videos.  Each of them is wonderful.  You do not need to speak the language to learn from these videos.

This video gives you an overview of the types of designs Shingo Sato will drape in the subsequent videos.

If you are in love with this type of draping, you may want to invest in Shingo Sato’s new book, Transformational Reconstruction.  This link to The Center for Pattern Design will lead you to many wonderful things, including this book.

TRANSFORMATIONAL RECONSTRUCTION By Shingo Sato.  Shingo Sato, a couture designer who designs for private clients and teaches in both Milan and Tokyo, specializes in a design technique called TR.  Progressing in complexity, this book portrays the steps to develop these advanced designs.

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To source or not to source…

Catalog Page from 1909 (first) Abercrombie and...

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If you design, produce or retail apparel, you will source.  Sourcing is the industry term for finding vendors for the items you need.  Whether you need textiles, buttons, production, IT services, machinery, display fixtures, shipping, or garments themselves, you will do well to study the market and search for the best companies.  They will become your “partners” of a sort, and they will help you to achieve your goals or fail to achieve those goals.

This blog is a source in one sense.  It is a source to other sources.  Remember that here at 1on1, it is not the newness of the post but the relevance of the information that makes the site worth exploring and revisiting.  Further, this blog is just one tiny spec in a universe of knowledge about the apparel supply chain.

Fashiondex.com is a good place to get some sourcing direction started.  It is also a site that carries a super selection of apparel industry related books.  Anyone interested in product development and apparel production will be well served by the site.  There is a link in the LinksList under  both Books on Fashion and Sourcing.

We already use many of the books available at Fashiondex.com and Fairchild, etc.  And new books are coming out all of the time.  One that looks interesting is The Vendor Compliance Handbook.  We want to get a look at this book to see if it offers viewpoints we have not yet studied.  Apparel Design and Production Handbook/A Technical Reference offers standard measurements and grading charts.  Our design students learn how to develop their own grade rules but it is great to have options

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Between 2000 and 2010, US apparel manufacturing revenues fell 77.1%

It is projected that 6.3% more loss will occur by 2016.

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Stylefile by Patternworks

PDM (Product Data Management) is probably in your future.  No company can afford to be without some form of software that allows the organization of all information necessary to develop apparel products.  Stylefile is a fantastic product created and developed by Patternworks, an apparel industry service company, for their own use.

Based on the usefulness of the software, they decided to make it available to other companies.  We learned about the product from Kathleen Fasanella.  We later traveled with Kathleen to California to meet the fabulous folks at Patternworks.  We love the software and recommend that you learn as much about it as you can before you invest in your PDM software.

You may find Kathleen’s post, Free! Try StyleFile PDM/PLM software for 30 days, to be a great place to get started.  Or surf over to the main website for the product at Stylefile.  Take some time to look at the Patternworks site so you can see that the software developers are apparel industry workers who offer a variety of services to the industry.

Both Kathleen and we believe the software is so outstanding because it was created by users who understand the “ins and outs” of this industry.  The Patternworks website says, “With innovative, updated technology, a wealth of industry experience and a focus on customer service, Patternworks has become one of the leading computer pattern services on the West Coast. A complete understanding of both garment design and manufacturing enables us to provide a broad range of services including pattern design, grading, marking and detailed technical packages.”

There is a Stylefile wiki you can read to learn the software step by step.  Stylefile also has a blog and a Facebook page for your use.   And finally, drop into YouTube to see videos about the software and its use.

Let’s end with a list of items Kathleen created to show the powerful capabilities of Stylefile.

  • Tracking the work process, soup to nuts.
  • Line sheet creation
  • Bill of Material (BOM)
  • Complete costing
  • Full technical specification packages
  • Writing sewing instructions (to which you can attach illustrations)
  • Grading and sizes management (grading charts and reports)
  • POM (point of measure) database
  • Cutting tickets
  • Style management by style, size and colorways (duh)
  • A wide variety of reports which can be emailed or printed (pdf)
  • Detailed measurement specifications
  • Complete revision history
  • Manufacturing orders
  • Fabric testing reports, tracked at the fabric level rather than style number
  • Calculating materials needed for cut orders
  • GCC forms built in (for CPSIA)
  • Vendor database
  • Sewing and service providers tracking
  • All manner of dye lot and sublimation tracking and testing
  • Shrinkage tracking built in
  • Pattern cards

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Apparel Manufacturing Labor Costs

Chart comparing major apparel exporting compan...

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While you cannot read everything, you must read everything you need.  Take a tour, ask no more.

Rising Labor Costs in China – How it Affects Manufacturing Exports

Manufacturing in China ‘has a future’   by By Andrew Moody (China Daily)

Last year (2009), according to IHS Global Insight, the leading financial research company, China exported some $1.7 trillion of goods, 80 percent of which were manufactured in factories, and is set to end the United States 110-year reign as the world’s leading manufacturer some time next year.”  ”Manufacturing wages across China have increased by 14 percent over the past year …”  “Two large US companies, Ann Taylor Stores, the women’s clothing retailer, and Coach, the luxury handbag maker, are poised to relocate production to countries, where labor rates are cheaper.”  “Alistair Thornton, an analyst with IHS Global Insight, said it was difficult to interpret what was happening to China’s manufacturing sector.  He said one likely explanation was that China had reached the so-called “Lewis Turning Point” (named after the British economist Arthur Lewis) at which an economy reaches a point in its development when it exhausts its supply of rural migrant workers, thus putting pressure on wages.”  Read more at China Daily.

“Clothing prices have dropped for a decade as tame inflation and cheap overseas labor helped hold down costs. Retailers and clothing makers cut frills and experimented with fabric blends to cut prices during the recession…But as the world economy recovers and demand for goods rises, a surge in labor and raw materials costs is squeezing retailers and manufacturers who have run out of ways to pare costs…Cotton has more than doubled in price over the past year, hitting all-time highs. The price of other synthetic fabrics has jumped roughly 50% as demand for alternatives and blends has risen…Clothing prices are expected to rise about 10% in coming months, with the biggest increases coming in the second half of the year, said Burt Flickinger III president of Strategic Resource Group.”  Read more at Business Insider.

A direct link to a search for apparel at Business Insider.

NEW YORK — The era of falling clothing prices is ending” at USA Today.

Emerging Textiles (read this site as much as possible) and look at this page of Free Sample Reports.

Another reading stop for your growing needs… fibre2fashion.com and remember to click the links for Trade Fairs and Jobs.

Related Articles

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The Entrepreneur’s Pledge

The Entrepreneur’s Pledge:

I am an Entrepreneur.

I am following a dream, pursuing an opportunity, taking charge of my own destiny.

I am bringing something of value to society, making a job for myself and for others, and creating wealth that benefits my family, my community, my country, my world.

I am one of a movement of millions of entrepreneurs and innovators who made America great, and who will continue to keep our economy going…and growing.

I am what I am because many people have helped me along on this journey.

Therefore:

I will tell my story, sharing my successes and failures, so that others taking the entrepreneurial path can learn.

I will strive to mentor an aspiring entrepreneur.

I will make my voice heard by those who make policy decisions that affect me and my business.

I will appreciate and celebrate my accomplishments, and the accomplishments of all my fellow entrepreneurs.

I will give back to the society that helped me to be successful.

I will Build a Stronger America.

Check it out…. at the Kauffman Foundation

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We have been talking about trade shows . . .

alien incubator

Image by jurvetson via Flickr

The fashion students in this particular “go round” have some deep entrepreneurial dreams.  And we all know about dreams — they work when you work.  So let’s roll up our sleeves and make it so.

There are great places to learn.  Check out the LinksList in the right hand column of Fashionnation1on1.  Look under various categories that make sense for an entrepreneur with your dreams.  Spend hours and days reading while at the same time developing your product and target market knowledge and “know-how”.  (Two different things!)

Always go to Fashion-Incubator.  While there read both the current postings and search the site for specific information as needed and desired.  This week (in 2011), Kathleen posted about regional trade shows and their pros and cons.

We can see you spending a great deal of time determining the best market (mart, rep, trade show) for your product.  It will cost you much more money to choose the wrong market place than it will cost you to choose the right one.  So determine that it will cost something to make your choice.  Then spend that money wisely and “let ‘er fly.”

We could make a very long post trying to familiarize each of you with all the possible markets available to you.  Use Kathleen’s posts to get you started if you are new to the idea.

Established your target then hit the market.

Check out the links here and in the LinksList.

Worshop Paris by the Workshop Fashion Agency has run their marketplace for fifteen years.  There are two sites to study about this group.  The company profile says, “for over 15 years, Workshop Paris has promoted and supported a brand and its underlying concept… nurturing rarity and cultivating all that’s exceptional are the key to growing a brand.”  Scroll to the bottom of the above link and see photos of this small exclusive market in process.  Enjoy.

Checking out the Workshop newsletter, we realized there is a Workshop Tokyo now.  The newsletter also informed us about a Pop Up Photo Studio.  This was exciting.  We used to love teaching about pop ups and then with the downturn in the economy and the giant corporations bending to copy the artists and entrepreneurs, pop ups lost their glow.  This great concept of a pop up photo studio is fabulous.  We need to pass this idea on to our photographer friends.  This could be very useful.  Scroll all the way down the newsletter when you arrive at the link.

Vittorio Matteo Corcos – Dreams – 1896

 So get those dreams going and make sure you have the right target before you start aiming.

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TONNER-NRFB-2010 URBAN LEGEND-FRAYED DENIM JACKET-NEW

This Robert Tonner jacket from 2010 is decently priced at approximately $45.00.  The great thing about it is this:  it is 16″ fashion doll sized  – so textile costs are minimal.  The sewing is just as time-consuming as a human scale garment, so there is not great savings in labor.  However, the person sewing the product does not have the “drag” of lifting the full-sized components.  Imagine, for example, the weight and bulk of this garment in human scale if you are the last operator to deal with it.  Pretty heavy, huh?

 

Pretty nice with this grouping of separates from Tonner for the Tyler Wentworth line.  Read more about Robert Tonner in the Creative Presentations book that is used as the text in Fashion Promotion.

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