The Lifestyle Monitor is a great place for you to get information. This organization monitors attitudes and behaviors toward apparel and home furnishings. It compares attitudes in various countries around the world. There are so many wonderful articles at their website. Take a look.
One article, Windows of Global Opportunity, talks about the influence of window displays on consumer purchasing behaviors. The article is full of fabulous information. It is well written and a number of points are excellent for helping you to understand the value of a well-targeted window display.
Here are some quotes from the article, but we suggest you click the link and head over to the Lifestyle Monitor and read the entire article.
“The wordless presentation of apparel in store and window displays is a very powerful way of reaching consumers.”
“Globally, 55% of consumers get their apparel ideas from in-store displays/window shopping, making it the top source of clothing inspiration, according to the Cotton Incorporated and Cotton Council International 2010 Global Lifestyle MonitorTM Survey.”
“Of course, visual merchandising can also appeal to the impulse shopper. Slightly more than four out of 10 global consumers (42%) are inclined to buy apparel on impulse.”