A Short Introduction to Marketing and Paco Underhill

Cover of "Why We Buy: The Science of Shop...

Cover of Why We Buy: The Science of Shopping

Let’s get started with a ten minute video about marketing.

A Short Introduction to Marketing

Money$marts – Paco Underhill Feature   3 minutes

Paco Underhill – What Women Want.  1.5 minutes Promo video

Paco Underhill: What Women Want    6 minutes

Paco Underhill  Part1 Update – 30 minutes

Some questions posed in the video above:  Uniforms and costumes at 10:00 minutes into the video.  Monday through Friday clothing and customers return to the same store.  Costume customers like to go to different stores to buy them.

Help women manage their time in a way that they see an advantage.  Women have the power to turn technology into appliances.  What is the result for “her” life?  How do we facilitate her needs?

Paco Underhill Part 2 Update       5 minutes

Paco Underhill  Part 3 Update     30 minutes

Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the international bestselling book, Why We Buy: The Science of Shopping, which has been published in 27 languages. In the book, Underhill dissects the behavior of everyday consumers in a most informative and entertaining fashion.

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1 Comment

Filed under General, Retail

One response to “A Short Introduction to Marketing and Paco Underhill

  1. Pingback: The Science of Shopping | angryid

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