Sometimes a post comes along that relates to nearly every aspect of what we do in the industry. This may be that post. Let’s see.
How do you design, market and sell ugly? We look through the eyes of fashion history to realize that aesthetics rule. If we find something ugly to be beautiful….BINGO….it is beautiful.
Through the eyes of design and production, Ugly Dolls are simple to design and sew, easily made to be durable, washable, and huggable. Through the eyes of costing, materials management, and sustainability, ugly dolls made with random components (parts and pieces) allowed their makers to utilize the textiles down to the smallest parts. Industry loves efficiency.
Through the eyes of marketing and retailing, Ugly Dolls appeal to their own target audience. Some people just love them. Not everyone… but enough somebodies to make it worthwhile and profitable to keep sewing ugly, ugly dolls.