HSN and The Apparel Strategist

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We wanted to share information about The Apparel Strategist.  This fabulous website has tons of free information even though you can subscribe for even more info.  You should visit them often.

When we were browsing around, we found this article on HSN (Home Shopping Network) and wanted to share it with you since we use HSN.com for many of our studies.

One quote from The Apparel Strategist article said, “In addition to inventing television shopping in the early eighties, HSN is the industry leader in technological innovation, having developed services such as Shop by Remote (which allows registered members to click on the TV screen with their remote control to order a product) and HSN on Demand, channels specializing in particular product categories such as Beauty. It has developed tremendous synergy between the web site and television platform. HSN.com is one of the top-ten trafficked e-commerce sites in the world, with over a quarter million unique visitors each day. Online versions of special events or programs are shown on the website for a limited time following their broadcast on TV, and now 30% of sales come from the web. Also on the site are thousands of video demonstrations of products available for sale. HSN was even the first to develop an iPhone app.” and “With top designers and celebrity television hosts romancing products like Lancome moisture cream and Badgley Mischka ready-to-wear, and selling tons of it in the process, the company has shed a lot of its downmarket image and become a go-to distribution channel for brands wanting to tell a story. “



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5 responses to “HSN and The Apparel Strategist

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