What’s a group…

A classroom filled with sewing machines and ma...

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Collection grouping is essential for successful selling to chain and department stores.  Well merchandised clothing lines are much easier to sell because they offer a point of view and relevance to the offerings.  Even a high fashion line can use grouping to make a collection more easily understood.

Watch this Paris Fashion Week video to see the working of a master.  The collection is fabulously grouped.  It never bores, yet there is a cohesiveness that binds the viewer and causes your mind to imagine what might be coming next.

See if you can demarcate the various groups within this fabulous collection.  Alexander McQueen: Spring Summer 2008 will clarify how grouping can be used to great advantage.  Count the groups and delineate the various elements and principles of art are used to capture the beauty of this work.

You may also be inspired by this video. It reminds me of the guerilla fashion shows that we love.  What do you think?


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