“WGSN reveals the emerging trends.” Leticia Blanco, El Mundo

We do love WGSN.  We do recommend WGSN.  We just cannot afford to offer it, especially when there is so much valuable trend content you can access free online.

Here is some “ancient history” about WGSN when they had 2,2oo clients.  WGSN say they now have 36,000 clients.

1. Can you name the television program shown here?

Each fashion student at EPCC used to have a free subscription to Worth Global Style Network.  The subscription made last season’s news available to enrolled students.  WGSN decided to stop that service saying that it was important for students to have the very latest trend analysis and information.

The latest info is essential for all design, wholesale and retail companies.  Students should search it out as well.

Students, however, can not only learn all the necessary uses of trend forecasting with last season’s forecasts but can also look at the past trend forecasts and determine if, how, when and where the trends did, in fact, become trends.

Of course, we know WGSN is hitting the mark.  And we keep our eyes open for all the ways we can still use parts of the website.  There are a number of ways.

You can preview WGSN, get the WGSN teaser front page, and you can read the WGSN overview.  Or check out the video library.

Or watch this seminar, “Courting the Consumer ” – a WGSN & FGI Discussion hosted by Parsons.  Part 1 of 8, all parts are accessible.

If being on location is the mood you desire, watch here.  Also, clicking Watch on YouTube is a fantastic way to broaden your fashion experience and we can talk more about that in class.

By searching out and watching the WGSN video above dropped onto YouTube by giubrandao we found this next video.  Spot some trends here.  Simple fashion show used to good effect.

Fashion Experience – I Love Jeans – Pink Elephant Club

We still love “Spotting fashion trends according to WGSN” because

“WGSN doesn’t just look out the window and tell you it’s raining, but predicts the cultural climate weeks, months, even years in advance — so you can plan for the future.”

“The accuracy of our vision has been proven time and again. That’s why we have a 93% retention rate with the world’s leading brands.”

We agree.  We do, however, start to wonder if all the “fashionable” world will start to look alike if all designers and retailers reference the same forecasting agency.  There are other trend watch agencies.  Look on the LinksList under the category Trend Watch.

We also feel that it is equally important to keep an eye on blogs, videos, social networking sites, and fashion networks.  There is a reason that the world is watching and reading TrendHunter.

There are also free sources of trend inspiration from groups like Material World (a textile tradeshow group) and for students and designers we like the way the trending is shown in both artistic, mood evocative ways and with actual examples.

Material World Style & FashionTrend Video S/S 2009

2. Can you name the vocalist entertaining us in this trend report?

And Material World offers this more mundane video that breaks down the trending colors.  And speaking of color source trend information there is always Pantone.

No, really check out Pantone for a few minutes right now.  Just click.  Did you “find the music“?

Trade associations such as Cotton, Inc. offer similar services to the apparel world.  They offer free color and trend reports at many major trade shows and fashion market cities often have a Cotton, Inc. textile library.  Find more associations such as Woolmark and the Mohair Council of America in the LinkList under Trade Associations.

Cotton, Inc. offers trending services to designers and retailers who are committed to cotton.  Besides offering an array of technical services, Cotton, Inc. offers:

Information Services
Information services provide information on cotton supply/ demand, fiber quality and consumer research trends. This service is delivered through marketing and economic multi-media seminars and one-on-one presentations to key industry leaders throughout the world. Many of these resources can be accessed through Cotton Incorporated’s Web site: http://www.cottoninc.com.”

Product Trend Analysis Services
Product Trend Analysis services are a key factor in maintaining cotton’s leading position in the world of fashion. Frequent presentations and dialogue with leading designers and sourcing specialists, that highlight the company’s trend research and supplier information, are used to keep cotton in the minds of those who decide what will be offered to consumers in future seasons.”

Here is a link to a YouTube search for Cotton, Incorporated.  But do your own search and see if anything works for you.  We found

Forty Years of Progress: Cotton Incorporated & Earth Day

Cotton Incorporated: Cotton Versus Polyester Athletic Apparel

You could take some time to delve into the organic cotton movement so that you will really be on trend.

Organically Grown Group: The Organic Lifestyle Company

Since the “earth is trending” we should expect viral reactions to concepts like How to shop for organic clothing – Organic clothes lines…

…especially when sites like howdini.com bring people together on the topics of our lives.

Let’s end where we started with the Worth Global Style Network.

WGSN defines and shapes winning style and design

WGSN says, our 36,000 customers across the apparel, style, design and retail industries – from major international brands to individual designers – trust us to provide:

  • Accurate trend forecasting
  • CAD design
  • Insightful trend analysis
  • Design and fashion guidance
  • Global fashion expertise
  • Constant information

And you can currently read overviews for the WGSN Fashion Reports from 2009

The Japan report says, “Japanese fashion is known for its creativity, its luxury and buzzing youth vibe. Its multi-storey malls, exciting shopping districts, avant garde sensibility, technically sophisticated textiles sector, and fanatically fashionable consumers make it one of the most interesting fashion sectors in the world.”

Check out the China, UK and US report overviews.

You can read about WGSN’s research methodology and authors.

And the best saved for last… the careers page.  Read here to learn what WGSN jobs are available and what each current job listing requires of you.

For example:

Marketing Manager Role

Location: London

“This is an exciting opportunity for an experienced, talented, hands-on Marketing Manager to join WGSN, the world’s leading creative intelligence service. Help achieve ambitious marketing objectives and launch new products into the fast-paced world of fashion with some of the industry’s top brands and retailers.   

You should be a self-starter and ridiculously quick to grasp both commercial and creative concepts and product strategies in order to make an immediate contribution.”

So head over to these links and see that you could spend hours and hours reading and learning.  Then one day you might find yourself subscribing to this great trend forecasting and reporting service.

Get what you need…

  • Future intelligence (24 months ahead)
  • Forward trend analysis (12 months ahead)
  • Close-to-Season overview (3-6 months ahead)
  • Catwalk and trade show analysis
  • Access to over 1,500 brands per season
  • Real-time retail analysis and street reporting
  • Competitor shopping
  • 24/7 news
  • CAD design
  • Deep business analysis

Let’s take one more 8 minute journey to see the forecasts from another moda.  Make a stop around 3:37 and delay at 3:40-41 and admire the beauty.  Many of you may have seen this image last year, but here it shows up again.  Why?  Because it it magical.

trends moda spring/summer 2010

Now…on you own time, check out some of these videos and other videos uploaded by the same YouTube users.

+MODA.TV – Moda feminina 2010

…something fishy like this… but seriously, you said you wanted to be an international traveler and understand world trends.

+MODA.TV – Sushi

Now back to fashion… welcome to a photo shoot.  Don’t speak la lengua?  Fashion is universal!

+MODA.TV – Estudio +MODA

So by a bit of surfing, the trends moda spring/summer 2010 video led to all of this “extra credit” watching the +Moda videos you just watched and …  

Project Colorize – Spring Fashion Trends

and do not miss WalktheCatwalk.

RETHINKING FASHION TRENDS

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3 Comments

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