The CSPIA has made selling to the children’s market an exercise in endurance. But at times we still dream about this wonderful, colorful, and creative market.
If dreaming should lead to a deeper committment, Earnshaw’s is a must read. The free online version of their trusted magazine is fabulous. Click Current Issue to access each and every delicious page. You can click to enlarge for better viewing and click again to be able to read the informative articles.
In their own words, “Earnshaw’s is the premier media resource serving the children’s market, including apparel, juvenile products and gifts. With more than 94 years of experience, the magazine is the established voice of the industry. More than 13,000 decision makers rely on Earnshaw’s print vehicle, online communications, fashion events and seminars to hone their retail strategies and merchandising techniques, stay informed on the latest trends, and keep their assortments fresh.”
Caletha Crawford is Editor in Chief and her letters are linked on the Earnshaw’s home page. There is so much to be learned from even these short reads.
There is a retail profile each month that can introduce us to best practices in the retailing of children’s products. It is imperative to learn from the words of those who are taking the risks and reaping the rewards.
A “What’s Selling” category keeps a close watch on market trends. For example, in April/May 2010 “Pennsylvania retailers discuss their area’s reaction to green offerings.” Each category is covered with very specific details of what is selling in Infants/Toddlers, Girls 4 to 6X, Boys 4 to 7, and Girls 7 to 14.